![]() ![]() In this article, we are combining the art of properly representing products and the science of how most customers actually search for what they need. While this thought is legitimate, most of us are far more likely to use keyword descriptors when we are searching on Amazon.įor example, we might search for “men’s black long sleeve sweater” rather than just searching “sweater.” So, while some of these keywords may seem a bit clunky to have in a product title, they are designed to work with Amazon’s search algorithms. If you’ve seen an Amazon product listing with a very long, keyword-littered product title, you might wonder who would read and be persuaded to click on the listing. ![]() Keyword research is both a science and an art! Amazon keyword research may seem tedious, but it is a critical component when it comes to ensuring success on the platform. By taking the time to thoroughly research and implement your most valuable keywords, you can increase the likelihood that your product will be found and that your profit potential will be even greater. No Amazon product launch is complete without proper keyword research.
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